Direct Marketing

TDC70

Promotional postcards for the Type Directors Club.

tdc70
tdc70
tdc70

My Role

Student Designer

Duration

Spring 2024

Tools

Procreate, Adobe Illustrator

Overview

Challenge

Challenge

Challenge

To develop a series of promotional postcards for the Type Directors Club that all correlate with one another in an overarching theme.

Research

The Type Directors Club (TDC) is a prominent international organization dedicated to advancing typography and type design.

Mission and Focus

The TDC’s core belief is that “type drives culture, and culture drives type”, emphasizing typography’s role in shaping global visual communication.

Mission and Focus

The TDC’s core belief is that “type drives culture, and culture drives type”, emphasizing typography’s role in shaping global visual communication.

Mission and Focus

The TDC’s core belief is that “type drives culture, and culture drives type”, emphasizing typography’s role in shaping global visual communication.

The Competition

The Competition

The Competition

Why TDC?

Why TDC?

Why TDC?

Design

The design concept was to inspire designers and non designers alike to take interest of the Type Director’s Club 70th typographic competition.

Awards

  1. Student Silver Addy Award 2025: American Advertising Federation- Direct Marketing

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