Intergrated Brand Design

Donut Wagon

A food truck company that focuses on selling customized donuts.

donutwagon
donutwagon
donutwagon

My Role

Student Designer

Duration

Fall 2023

Tools

Procreate, Adobe Illustrator, Adobe Photoshop

Overview

Challenge

Challenge

Challenge

To work together in a group to create a faux company’s brand identity system.

Research

The researched focused on a how the company "Donut Wagon" can be marketed.

Photo by Annie Spratt on Unsplash
Photo by Annie Spratt on Unsplash
Photo by Annie Spratt on Unsplash

Customer Demand

People generally love donuts, indicating a potential market for our Donut Wagon.

Customer Demand

People generally love donuts, indicating a potential market for our Donut Wagon.

Customer Demand

People generally love donuts, indicating a potential market for our Donut Wagon.

Behavorial Trends

Behavorial Trends

Behavorial Trends

High Mobility

High Mobility

High Mobility

Design

The concept of the brand and its identity with the intent on having an easily memorable logo with an easy color palette, while including playful elements and design.

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