Collateral Material

Mother Mother

A promotional concert poster for the Canadian rock band, "Mother Mother".

MM Poster
MM Poster
MM Poster

My Role

Student Designer

Duration

Spring 2024

Tools

Procreate, Adobe Illustrator, Adobe Photoshop

Overview

Challenge

Challenge

Challenge

To design a foldable, 8 squared, tour poster that showcased a band’s unique song and identity using visual design elements.

Research

Based on Mother Mother’s song "Hayloft", originally released in 2008, has now gained over 530 million streams on Spotify.

Initial Reception

Considered too unconventional for radio, "Hayloft" initially struggled commercially but remained a fan favorite.

Initial Reception

Considered too unconventional for radio, "Hayloft" initially struggled commercially but remained a fan favorite.

Initial Reception

Considered too unconventional for radio, "Hayloft" initially struggled commercially but remained a fan favorite.

Beyond The Stage

Beyond The Stage

Beyond The Stage

The Style

The Style

The Style

Design

A foldable promotional poster based on Mother Mother, a rock band based in Canada, the poster is designed with the song "Hayloft" as the main inspiration. Rugged patterns and textures match with handwritten typography.

Awards

  1. Student Silver Addy Award 2025: American Advertising Federation- Collateral Material/ Printed Annual Report of Brochure (Broward + Palm Beach District)


  2. Student Silver Addy Award 2025: American Advertising Federation- Collateral Material/ Printed Annual Report of Brochure (District 4)

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