Intergrated Brand Design
Michi
"Michi- Every Cat Is Special"- A niche subscription service to all cat owners.
Overview
To create a faux company’s brand identity system that helps solve any issue.
Research
The research highlighted a significant gap in accessible cat supplies.
Design
The concept of the brand and its identity with the intent on having an easily recognizable and engaging mascot and color palette that integrated my art style and favorite animal.
Awards
Student Silver Addy Award 2023-2024: American Advertising Federation- Integrated Brand Identity Campaign (Broward + Palm Beach District)
Student Silver Addy Award 2023-2024: American Advertising Federation- Integrated Brand Identity Campaign (District 4)
