Applied Design Packaging
Kererū
"Kererū", a wheat beer with refreshing fruit flavors.
Overview
To create and design a drink that can be translated with just product packaging.
Research
The project is based off of New Zealand's Kererū bird.
Design
The concept of the drink and its identity with the intent on having the beer have a seamless and engaging label with a memorable mascot design that integrated my customized art style.
Awards
Student Gold Addy Award 2025: American Advertising Federation-Product or Service Sales Promotion/Packaging Design (Broward + Palm Beach District)
Student Silver Addy Award 2025: American Advertising Federation-Product or Service Sales Promotion/Packaging Design (District 4)
